Winning at Retail - Guelph

The retail sector presents its challenges, but this informative seminar aims to equip attendees with essential strategies to successfully promote their products to customers.

Industry specialists Peter Chapman, Partner at SKUFood, and Matthew von Teichman, Co-Founder of Purplesful Snacking, will share their knowledge on the latest retail trends and provide practical approaches for businesses, covering topics such as:

• Collaborating with merchandisers and buyers
• Enhancing product distribution
• Utilizing in-store promotions and trade budgets
• Competing with private label brands
• Effectively pitching to secure retail accounts
• Establishing brand identity

Following the lunch break, Peter and Matthew will offer a select number of participants a private tour of a grocery store.

Event Details

When: Wednesday, April 23

Time: 9 a.m. – 3 p.m.

Where: Delta Hotels by Marriott Guelph Conference Centre

Morning snacks will be provided upon registration.

Agenda Overview

• 9 a.m. - 11 a.m. – Presentation by Peter Chapman

• 11 a.m. - 12 p.m. – Presentation by Matthew von Teichman

• 12 p.m. – Lunch break

• 1 p.m. - Exclusive grocery store tour (limited slots available)

About Peter Chapman - SKUFood

Peter Chapman is an expert on the decision-making processes of large retailers. He leads SKUFood, which supports producers and manufacturers aiming to boost sales with major retail chains or niche providers. Peter frequently shares insights through contributions to FCC Knowledge and speaking engagements at various forums.

About Matthew von Teichman

With nearly 20 years of experience in the natural products industry, Matthew launched his first brand in 2002 and took his brand group public in 2015. As the Founder and CEO of Purplesful Snacking Inc and a leader in several other successful ventures, Matthew has significantly impacted the industry. He also serves as the Chair of the Board of Childhood Cancer Canada and values his role as a family man.