Exporters from New Zealand aiming to thrive in China's food market must adapt to the changing dynamics of market trends, regulations, and competition, both locally and globally. As awareness around food safety and sustainability grows, it is essential for exporters to grasp the opportunities and challenges tied to sustainable food in order to effectively penetrate or grow within the market.

To enhance understanding of sustainable food practices in China, notable industry experts with significant experience in the region have been invited to share valuable insights.

This session will delve into China’s 2025 food landscape, consumer attitudes towards sustainable food, and the implications for New Zealand enterprises. Following the discussion, there will be a casual networking opportunity.

Anticipation is building for the gathering!

About the Keynote Speaker

Christiana Zhu is a New Zealander operating out of Shanghai. As the Founder-CEO of plant-based food company Marvelous Foods, co-founder of the circular solutions firm Good Trash, and Innovation & ESG partner at Tribal Brands Asia, Christiana is dedicated to creating high-quality products that promote healthy and sustainable lifestyles. She introduced China’s first dairy-free coconut yogurt brand, Yeyo, and has a rich background in public relations and communications from AUT. With eight years of experience in consumer marketing and brand strategy as a China specialist for various tourism boards, Christiana is also a well-regarded speaker, having appeared at numerous industry forums where she advocates for innovative protein products and women's leadership in business.