Target Audience

This workshop is tailored for individuals with ideas looking to connect with clients and generate income, aimed at both beginners and those with some experience.

Workshop Topic

The session focuses on mastering the essential techniques to secure the first paying customers for a startup. Participants will learn to utilize effective sales strategies within structured frameworks to effectively build and expand their sales operations.

What Participants Will Learn:

• Importance of Sales: Grasp why sales are crucial for startups and how to prioritize it right from the start. No sales equate to no startup.
• Common Sales Mistakes: Identify frequent errors in startup sales efforts and how to prevent them.
• Initial Steps in Sales: Acquire practical tips to begin the sales process.
• Transformative Sales Techniques: Explore advanced sales methods that can drive substantial growth.
• Holistic and Systematic Framework: Investigate the St. Galler Revenue Navigator, a reliable model that helps understand the fundamental issues in sales structures for systematic and comprehensive sales organization development.

Workshop Highlights

This interactive workshop is designed for tech startup founders, aspiring tech entrepreneurs, or enthusiasts eager to delve into the commercial aspects of technology. On November 27th at SPH ETH, attendees will uncover vital sales strategies necessary for their startups to successfully acquire their initial customers.

Sales play a pivotal role in the lifecycle of a startup. It is commonly stated that without sales, there can be no revenue and thus no startup. This workshop aims to arm participants with the insights and tools to navigate common challenges and lay the foundation for acquiring their first customer. Whether starting anew or refining existing strategies, this session represents an invaluable opportunity to unlock the keys to sales achievement in startups.

About the Speakers

Matthias Erhart serves as a Strategic Revenue Captain, while Monja Hentschke is a Relationship Champion at Revenue Navigator Collective. Together, they bring extensive experience in guiding projects through their revenue-generating stages.