Lujo en Acción: Comunicación de Marcas Premium
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The Vermut by Ephimera returns, presenting a sectorial gathering at the place to be for luxury brand events in Madrid: the Palacio de Santoña, a hidden gem in the heart of the Barrio de las Letras.
Experts in marketing and communication will discuss emerging trends in the premium brand segment. Topics will include the rise of luxury brands on TikTok, the connection with younger generations who prioritize conscious luxury and seek authenticity over ostentation, the craftcore movement highlighting artisanal manufacturing processes as key elements for positioning premium brands, and the reinvention of exclusivity communication in a sector that has moved away from double-digit growth, seeking new strategies for revival.
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Other events in Madrid Spain
