Don't miss this new workshop New Tools for an Experience Tourism!

#ExperienciasAEDH Madrid

The most innovative in-person gathering of the AEDH returns to Madrid. Participants will engage with professionals and experts from across the country in areas such as New Technologies, Cybersecurity, Energy Saving, and Sustainability. The workshop will feature talks and interactive roundtables, sharing experiences and extensive networking opportunities. This is particularly useful for small and medium-sized tourist enterprises looking to exchange and discuss ideas with other sector professionals.

New techniques, strategies, actions, trends, and tools aimed at enhancing the traveler's experience and delivering the best emotions will be reviewed. The edition will also cover New Technologies such as AI and Virtual Reality and their application in the industry.

Organized by the Spanish Association of Hotel Managers, with collaboration from various renowned organizations.

PROVISIONAL PROGRAM

09:00 Identification and registration.

09:10 - 09:20 | Welcome and inauguration led by Manuel Vegas Lara, national president of AEDH, and Manuel Ruiz, general director of Grupotel Mayorazgo.

09:20 - 09:40 | AEDH Values & Agenda 2025 & CART

09:40 - 10:10 | "When you do things, things happen" with Javier Jiménez.

10:20 - 10:50 | "Presentation of the Hotel Alliance", with Fernando Gallardo.

11:00 - 11:30 | Coffee Break & Networking.

11:40 - 12:40 | Roundtable on Cybersecurity, featuring Raúl Duperier, from Intelequia, Esferize, and others.

12:50 - 13:50 | Roundtable on Energy Saving and Sustainability, with Roberto Pac from Abora Solar, Leroy Merlin Empresas, and others.

13:50 | End of morning session.

14:00 | Lunch & Networking (*).

( *) Those wishing to attend the LEADERS' GATHERING lunch, with special guest Héctor Coronel, Director of Tourism at the Madrid City Hall, can purchase an additional ticket for €45.

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And the afternoon continues!

13:50 - 16:30 | “From GOP to GOPPE: the new profitability of the happy hotelier”, with Jaime Chicheri.

16:30 - 17:30 | Roundtable on New Technologies, featuring Carlos Rentero from Bookassist, and others.

17:30 - 18:30 | Roundtable on Hotel Marketing.

18:30 - 18:40 | Raffle for an ExperienceAEDH.

18:40 | Closing session and conclusion of the workshop.

The session will be led by Isidro Tenorio, communication head of AEDH.

Collaborators

This workshop, organized by AEDH, includes collaboration and support from various prestigious organizations.