The Brand Bowl event focuses on strategically aligning brand portfolios for growth and the importance of corporate mindset in this process. Throughout the event, participants will share their experiences and key success factors for developing a brand-oriented approach. The schedule includes impactful presentations followed by a discussion within the 'Bowl' framework, allowing for networking and exchanges during a Ruinart reception.

Schedule

18:00:

Arrival of Participants

18:15:

Welcome

Bastian Schneider, President, Brand Club

18:20 – 19:00:

Presentations

“UCC Coffee Switzerland – How do we align our business and brand portfolio for growth?”
Steffen Rutter, Head of Sales, UCC Coffee Switzerland AG

“Lessons Learned – What are the success factors in clarifying complex issues within brand portfolios?”
Isabel Cerliani, Strategy and Branding Expert

19:00 – 19:40:

Brand Bowl Discussion

“Brand, Portfolio, Offer – What setup enables the best growth?”
Moderated by: Bastian Schneider

19:40 – 20:40:

Networking Reception

Insights from Brand Bowls in Zurich:

Participants will gain:

• exclusive insights behind the scenes of intriguing brands
• concrete discussions about current brand challenges
• new connections with like-minded brand creators and experts

Participants:

Brand-oriented entrepreneurs, managing directors, brand builders, and branding experts

Maximum Participants:

30 people

Brand Bowl Format (Fish Bowl Method):

In the Fish Bowl method, a small group of participants discusses the topic in the inner circle (the "goldfish bowl"), while the remaining attendees observe in an outer circle.

The moderator, together with the speakers, kicks off the discussion in the inner circle. One chair remains vacant for participants from the outer circle to join in when they wish to contribute.

Rules:

Chairs in the inner circle can be occupied by participants until they've contributed. Then, these chairs must be vacated for others. Participants in the inner circle may leave their chairs at any time, and side conversations in the outer circle should be avoided.

Benefits over plenary discussions:

Like in a panel discussion, this format keeps discussions manageable, allowing only a small number of participants to engage at once, which helps focus and deepen the conversation on specific topics.

About the Brand Club

Founded in 2005 as the first brand club in Austria in Vienna, it has now evolved into an international community active in Austria, Germany, and Switzerland. Its members share a passion for looking at branding from a holistic business perspective, fueling continuous exploration of the interconnections within the business landscape.