The ultimate AI marketing toolkit for your business

Registration and networking: 9–9.30am

Workshop: 9.30-11.30am

The workshop focuses on how Generative Artificial Intelligence (AI) is transforming the landscape for small businesses and entrepreneurs in terms of marketing content creation and delivery.

Facilitated by Kate vanderVoort of Social Mediology, participants will be introduced to essential generative AI tools designed to help create captivating copy, eye-catching visuals, and engaging videos that effectively connect with their target audience.

Attendees will discover methods to work seamlessly with AI tools, enabling them to educate AI to adopt their brand's voice and align communication with their customer's preferences to formulate an AI-driven marketing plan.

This workshop will demonstrate how AI can enable professionals to devote more energy to personal interactions, enhancing customer service.

Key takeaways from the workshop include:

• Techniques for educating AI to express the brand’s voice, ensuring authentic marketing
• Utilizing AI for audience analysis to create content that addresses their preferences
• Strategies for incorporating generative AI into marketing plans for improved efficiency and scalability
• Key tools for producing persuasive written content, impressive visuals, and interactive video material with ease
• Expert advice on working with AI to make sure the results meet their expectations.

Attendees should come equipped with:

• a pen and paper

• all their questions related to AI.

This complimentary workshop, organized in collaboration with Social Mediology, is aimed at empowering local businesses to succeed and flourish.

Workshop facilitator

Kate vanderVoort, Founder & CEO, Social Mediology

Kate is a digital strategy expert with over three decades of experience in both online and offline marketing, as well as business development. In the past 15 years, she has concentrated on developing online customer communities through social media, and more recently, has aided companies in integrating AI into their marketing efforts and customer interactions.

A recognized speaker, trainer, and coach, Kate has partnered with more than 3,000 businesses across various sectors. She possesses a Certificate IV in workplace training, a degree in social work, and has completed the Company Directors Course from the Australian Institute of Company Directors. Honored as a 'Community Digital Champion' by the Queensland Government, she was also among only five Global Trainers with Facebook during the roll-out of their Community Manager Certification Program. Kate is deeply committed to the blend of human interaction and technology while guiding individuals through future challenges and opportunities.