An engaging workshop is set to teach participants how to develop a robust marketing strategy and establish a strong brand identity. A solid marketing strategy is crucial for standing out in the marketplace. This session will delve deeper into the key components of the marketing mix and guide attendees in creating a unique and memorable branding.
Scheduled for a morning aimed at beginners, participants will learn how to create attractive offers, effectively segment their target audience, and devise tailored pricing and distribution strategies. The workshop will also support the development of a brand image that aligns with personal values as well as those of customers, ensuring a seamless connection between product and communication. Through hands-on exercises and tangible examples, this workshop aims to equip attendees with the necessary tools to confidently launch and grow their projects while maximizing market impact.
Spaces are limited to 15 project holders per workshop.
This workshop is open to all project holders in the Charleroi Metropolitan area or those looking to establish themselves in the region. It will take place starting from 17:30 at the Caserne Trésignies.
Note: The Caserne Trésignies is undergoing changes and renovations!
Changes to parking are expected in January 2025 – HOW TO FIND US?
The workshop, valued at €651.10, is funded by support from the Walloon region and the European Union, classified as "de minimis”. Consequently, participants are not required to make any financial contribution.
This assistance is regulated. For small and medium enterprises (SMEs), the current ceiling is set at €300,000 over a three-year period. Those with a business number will need to complete a declaration to ensure the ceiling is not exceeded.
Supported by En Mieux, the Walloon Region, and Wallonie Entreprendre
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