Welcome to Building a Winning F&B Brand with AI: From Concept to Execution!

Date: Wed Apr 23 2025

Time: 19:30:00 GMT+0800 (Singapore Standard Time)

Location: Armoury Steaks & Craft Beer Bar

This gathering focuses on the intersection of Food & Beverage branding and Artificial Intelligence. Participants will explore how to effectively translate their F&B concepts into reality using advanced AI technologies. This session caters to experienced restaurateurs and new entrepreneurs alike, providing a fantastic opportunity to network with industry professionals and fellow enthusiasts.

Description: A comprehensive guide to effectively establishing a successful F&B brand utilizing AI throughout the development process.

Topics will include market research, competitor analysis, brand positioning, messaging, and visual identity development, all highlighted through the application of AI tools and techniques.

Key Question:

In what ways can AI assist in constructing a strong, recognizable F&B brand from the ground up?

Key Takeaways:

1. AI simplifies the brand-building journey.

2. Insights derived from data are vital for effective brand positioning.

3. AI contributes to developing a cohesive and engaging brand message.

4. Visual identity can be significantly improved using AI design tools.

5. Employing AI in brand development enhances market presence and fosters customer loyalty.

Who Should Attend:

Entrepreneurs, culinary professionals, and anyone fascinated by the evolution of the dining experience.

Welcome everyone:

With technological advancements rapidly reshaping our daily lives, the culinary sector is not left behind. The potential of artificial intelligence is set to transform the way food is cultivated, prepared, distributed, and enjoyed.

This insightful discussion will explore the innovative applications of technology in enhancing culinary experiences. From AI-driven recipe creation to robots preparing gourmet dishes, the future is full of potential that participants will explore under the guidance of Chef Justin Foo.

Chef Justin Foo is a prominent figure in the culinary field, serving as an F&B Consultant, TV Host, and Creative Director. Having embarked on his culinary journey at a young age, he is now the founder of FTTG Media, where he specializes in content creation and consultancy within the F&B sector.

His vibrant career includes developing and optimizing a variety of dining concepts, working with notable clients, and gaining exposure through various media outlets. Chef Justin is known for his customer-focused approach, with a striking portfolio of collaborations that exemplifies his passion for food.

For those eager to engage in discussions about the future of food, an online community, "Future of Food (FOF)!", is available to join, facilitating exchanges of ideas and trends in the culinary world.

Media Appearances

Print & Online:

• Men's Folio, Alfred Dunhill, Magazine Feature - 2015
• Muse Magazine, Chef Feature - 2021
• Home & Decor, Smeg, Magazine Feature - 2020

Television & Streaming:

• My Fat Lady, Noontalk – 2017
• Buzzing Hawkers, Mediacorp – 2017
• 食不可挡, Mediacorp – 2018
• 冰箱的秘密, Mediacorp – 2017
• 银色嘉年华, Mediacorp – 2018
• Bangkok & Beyond, SuperseedTV, Host – 2018
• 古早味侦探 Old Taste Detective S2E9, Mediacorp - 2020
• 古早味侦探 Old Taste Detective S3E1, Mediacorp - 2021
• Kitchen Alchemy, Mediacorp, Chef Hosting - 2020
• Restaurant Secrets, VIU, Chef Engagement - 2021
• Order Up, Insight TV, Guest Appearance - 2022
• Southeast Asia On a Plate, Channel News Asia - 2024

Other Media (Including Engagements, Hosting, & Production):

• RitzCarlton, Advertorial - 2017
• Hu’u Villas, Bali, Chef Engagement - 2018
• THAI FESTIVAL 2018 SINGAPORE, Hosting - 2018
• Christopher Robins Launch, Appearance – 2018
• Experience Little Singapore, Hosting – 2019
• Smeg, Chef Engagement - 2020 - 2022
• Lazada Live, Redmart, Live Streaming - 2020 - 2022
• Ninja Kitchen, Advertorial - 2020
• European Union, Event & Print - 2020-2022
• 晨光第一线, Mediacorp, Chef Engagement, Producer - 2020 - 2023
• Meat The Phuture, Hosting – 2020
• Hawker Boss, National Heritage Board, Producer - 2020
• Samaritans of Singapore Virtual Walkathon, Host - 2020
• Marks & Spencer, Chef Engagement - 2020
• Sky Premium, Chef Engagement - 2021
• Cuckoo, Chef Engagement - 2021
• Coldstorage, Chef Engagement - 2021
• Singapore River One, Guest Judge - 2021
• Skechers, Chef Engagement - 2022
• Pernod Ricard, Event Appearance - 2022
• The Macallan, Chef Engagement - 2022
• Singapore Food Agency X Thomson Medical, Chef Consultant - 2022
• Samsung, In The Mood For Food, Acting - 2023

About Coach BK Han:

Your Guide to the Digital Revolution

Empower yourself and your brand for the future with BK Han. With extensive experience in real estate development, Coach BK Han serves as a valuable resource in mastering the evolving digital environment.

His Background Includes:

• Transforming countless individuals into digital influencers and brand consultants.
• Incorporating innovative technologies such as AI into coaching techniques.
• Assisting both personal brands and growing businesses in establishing a strong online presence.
• Developing vibrant online communities centered around meaningful connections.

Key Achievements:

• Recognized for his excellence in event organization and community building.
• Highly regarded for expertise in visual communication design.
• Acknowledged for significant contributions to the Google community.

Ready to enhance your digital presence?

• Advance your social media proficiency.
• Utilize AI tools to maximize engagement.
• Establish a brand that resonates authentically.
• Cultivate an engaged online following.

Collaborate with Coach BK Han to unlock your digital potential.

ABOUT ARMOURY (Venue Sponsor):

Armoury strives to redefine the dining experience for gatherings, casual meet-ups, and self-indulgent moments while providing exceptional steak meals at value-driven prices. With a focus on delivering high-quality dining in a laid-back atmosphere, it aims to be a preferred destination for diners in Singapore.

Located conveniently above Somerset MRT station, Armoury aims to please patrons with delectable steak offerings, including premium cuts like A5 Wagyu, ensuring that luxury dining remains accessible.

Photography Disclaimer: Please note that photographs and video recordings may occur during the session and could be utilized for promotional purposes.

Your Consent: Attendance constitutes authorization for the use of your image in related marketing once registered for this session.

To opt out, please notify in writing via email prior to the gathering.