Forbes Uruguay announces the inaugural Forbes Health in Action Summit on April 28, focusing on the Uruguayan healthcare system—its weaknesses and strengths, the role of technology in the industry, mental health, and overall well-being. Experts from the sector will discuss how to place the patient at the center and what is required to drive changes that enhance quality of life.

NEXT STOP: URUGUAY 2030

Examining the strengths and weaknesses of the Uruguayan healthcare system, ensuring competitiveness among different providers, and improving services for users across various levels of care. Trends in private medicine, international experiences, and the new government's roadmap will also be addressed.

WIDESPREAD ILLNESSES

Cardiovascular problems, cancer, diabetes, and respiratory diseases are the leading causes of death in Uruguay. Topics will include risk factors and preventive medicine, along with innovative experiences from businesses, the state, and foundations working to promote changes that enhance quality of life.

NATIONAL EMERGENCY

The mental health of Uruguayans is increasingly prominent on the public agenda. New trends among healthcare providers addressing this issue and corporate approaches by companies focusing on employee well-being will be discussed. The heightened stress faced by leaders in large companies and rapidly growing startups is another area of concern.

Focusing on Patients

The significance of personalized care, proximity, and dedication in the patient experience as part of organizational culture will be emphasized. The challenge lies in improving service quality without losing the focus on individuals, featuring testimonials and best practice cases.

FROM THE LAB TO THE OFFICE

Biotechnology is an increasingly relevant disruptor with vast business potential. Opportunities identified by laboratories and pharmaceutical companies, along with research and development efforts in Uruguay, will be highlighted. Key regulations, investments, and emerging startups with innovative solutions will also be discussed.

HEALTH TECH

Technological developments are enabling more effective treatments, facilitating logistics, and improving access to medical care. Topics include telemedicine, big data, robotics, and artificial intelligence (AI), exploring how AI will transform diagnosis and healthcare delivery.

SILVER ECONOMY

Increased life expectancy presents new challenges surrounding health and wellness. There is a growing offering of residential facilities and other services tailored for the elderly, referred to as the "silver generation" (50+).

NUTRITION AND WELL-BEING

Consumers worldwide are becoming more conscious and demanding. The discussion will focus on organic products, preservative-free foods, and the market potential in Uruguay. Myths and truths about food and nutrition, as well as the impact of front label warnings on consumption habits in Uruguay, will be explored.

ALTERNATIVE THERAPIES

Complementary treatments to traditional methods will be covered, ranging from mindfulness, yoga, and acupuncture to medicinal cannabis. New business opportunities in a sector that is growing with more holistic approaches will be presented.

AID AND FAKE NEWS

Training in health-related topics in companies and educational institutions will be addressed, including CPR and first aid. The issue of misinformation related to health and unproven therapies gaining popularity will be discussed, emphasizing the necessity for the medical community to foster clearer communication with the public.