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MINDSHOP™| How to Build Robust Startups with Lean Canvas

Info

Overview of the 2-Hour Masterclass on Lean Business Model Canvas

This online masterclass aims to enhance participants' understanding of innovative practices and the entrepreneurial skills required to lead innovation initiatives within organizations.

The course centers on the Lean Canvas, a tool designed to be more practical and focused on entrepreneurship, addressing factors like uncertainty and risk. Participants will create a concise, one-page representation of their startup vision.

Module 1: Outcome Brainstorming

  • Identify the distinction between customers and users
  • Break down larger customer segments into more specific groups
  • Create a Lean Canvas for each identified customer segment

Module 2: Developing Multiple Lean Canvases

  • Draft a canvas in a single session
  • It is acceptable to leave certain areas incomplete
  • Focus on current conditions
  • Adopt a customer-focused perspective

Module 3: Identifying Problems and Customer Segments

  • Identify the three primary challenges
  • Explore current alternatives
  • Recognize the roles of various users
  • Identify potential early adopters
  • Post-Masterclass Challenge

Module 4: Defining the Unique Value Proposition

  • Address key questions: What, Who, and most importantly *Why*

Logistics:

An exclusive URL to the school's learning management system (LMS) will be provided for participants.

Enjoy learning at your own pace!

Looking forward to your participation!

When

From: 27 December 2024, 19:00
To: 27 December 2024, 22:00

Where

. 00000 - ZURICH CH

Entrance

Paid entrance

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