DVOBOJ: MARKETING VS. PRODAJA
Info
Marketing vs. Sales - What is more important?
This workshop aims to clarify the distinction between marketing and sales, addressing which one holds more significance and where individuals may excel.
Led by Jaka Oman, participants will engage actively in exploring a crucial area of entrepreneurship. Marketing and sales are often confused, leading many to mistakenly believe they are synonymous. But is that the case?
In reality, each discipline pursues different goals, and professionals in marketing or sales face distinct challenges and queries. The ideal personality profile for a marketer versus a salesperson also varies.
Drawing from Jakas' extensive 15 years of experience and real-life examples, the workshop will cover:
1. Key differences between marketing and sales for better understanding.
2. The main tasks performed by each side to generate concrete ideas for entrepreneurs.
3. Identification of essential personality traits of effective marketers and salespeople, enabling attendees to assess their strengths and find success in their respective roles.
Participants are encouraged to bring something to write with and take notes. Each participant will briefly introduce their line of work at the beginning, and Jaka will actively facilitate discussions throughout the workshop.
About the speaker - Jaka Oman
Jaka holds a degree in communication and has over 15 years of experience in marketing and sales. His career encompasses a wide range of marketing and sales roles, including telephone, trade show, and online sales. He has served as a product manager, launching several services in the Slovenian market. Currently, he has been an independent entrepreneur for 10 years, expanding his business globally and advising major brands both locally and regionally.
*Participation is free, and the session will take place on Tuesday, January 14, 2025, starting at 5:00 PM.
** The number of available spots is limited!
***Please inform us at least 24 hours in advance if you cannot attend so we can offer your spot to someone on the waitlist.
**** Registration closes on Tuesday, January 14, 2025, or upon full occupancy. For additional information, contact info@kovacnica.si.
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This training is part of a public call to ensure comprehensive services for potential entrepreneurs and companies through support institutions from 2023 to 2025. The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
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