Advertising on Amazon is a powerful tool for obtaining orders for products offered on the platform. Amazon displays sponsored products to customers on nearly every screen.
With paid advertising, products can quickly gain initial orders and continue to sell consistently. For many Amazon sellers, advertising accounts for over half of their total sales.
Such advertising comes at a considerable cost. Sellers pay for each click on a product, regardless of whether the customer makes a purchase. This often leads to advertising costs representing a large percentage of sales revenue, which can make selling unprofitable.
By understanding why advertising budgets are spent on too many views without generating orders, sellers can improve and optimize their advertising campaigns. This can reduce costs to a manageable level, ensuring profitable sales and often resulting in an increase in overall sales beyond just paid advertising.
During the training “Amazon PPC Advertising - For Sellers,” participants will learn all the principles of how advertising works on Amazon and acquire the knowledge and skills needed to run effective advertising campaigns, managing their advertising expenditures while driving sales and brand recognition.
It is led by a seasoned seller and expert in Amazon sales, Łukasz Koronczok, who has been advising sellers in Germany, Poland, Switzerland, and other countries since 2009. Active in selling on Amazon, he runs successful advertising campaigns and continually experiments with various marketing methods to find unique solutions for his clients. His agency, NetAnaliza, applies proven best practices to create ads across all budget levels, from €500 to €50,000 monthly!
The entire training takes place in one day in a comfortable and modern venue. Breaks facilitate effective learning and create a pleasant atmosphere. Lunch is provided by host Łukasz Koronczok.
It is highly recommended to bring a personal laptop as participants will make adjustments and changes directly to their own Amazon Seller Central accounts.
No prior knowledge or experience in Amazon advertising is necessary to benefit maximally from the training. Experienced participants will also expand their skills and discover new opportunities.
09:00 MODULE 1 - Fundamentals - How Amazon Advertising Works and What Can Be Achieved (15 minutes)
09:15 MODULE 2 - Setting Advertising Goals and Budget (30 minutes)
09:45 MODULE 3 - Cost Calculation and Profitability Boundaries (30 minutes)
10:15 MODULE 4 - Preparing PPC Advertising Campaigns (15 minutes)
10:30 Coffee Break
10:45 MODULE 5 - Keywords - Positive and Negative, Competitor Products for Targeting, Advertising Categories (30 minutes)
11:15 MODULE 6 - Setting Up Sponsored Products Campaigns (60 minutes)
12:15 Lunch Break
13:00 MODULE 7 - Setting Up Sponsored Brands Campaigns (30 minutes)
13:30 MODULE 8 - Budget and Bid Optimization (30 minutes)
14:00 MODULE 9 - Keyword Strategy Optimization (30 minutes)
14:30 MODULE 10 - Targeting Optimization and Expansion (30 minutes)
15:00 Coffee Break
15:15 MODULE 11 - Analyzing Sponsored Products Report Tools (30 minutes)
15:45 MODULE 12 - Result Analysis and Campaign Optimization (45 minutes)
16:30 End of Training
If you have any further questions about the workshop or need advice on whether these workshops are suitable for you, please write or call us. We look forward to hearing from you!
Email: support@netanaliza.com
Office Phone:+498920349002
WhatsApp/SMS: +48795055173