Creating Visual Stories to Boost your Brand

Info

This hands-on masterclass is designed to enhance the skills necessary for effective visual storytelling, enabling participants to engage audiences and communicate with greater impact. In the current digital landscape, visual media has emerged as a dominant form of information and entertainment. The course focuses on the creation of visually compelling narratives that have the potential to reach large audiences quickly and cost-effectively. Participants will learn to craft content that elevates their brand and promotes meaningful interaction with their audiences.

Instructor’s Goals:

Instruct participants on the core principles of effective storytelling through visual media, applicable to various contexts including internal communications and marketing.
Facilitate hands-on learning of practical skills in video production, encompassing the entire process from pre-production to post-production.
Empower participants with the confidence to convey messages clearly and engagingly through visual media.

Learning Outcomes – Upon completion, participants will be able to:

Plan, shoot, and edit videos that effectively convey carefully crafted messages targeted to specific audiences.
Employ visual storytelling techniques to communicate in creative ways that boost engagement.
Create a capstone video that showcases the skills and knowledge gained throughout the masterclass.

Masterclass Schedule: 12 – 13 February 2025

Two sessions on Wednesday, February 12th, from 9:00 am to 4:00 pm
Two sessions on Thursday, February 13th, from 9:00 am to 4:00 pm

Session One: This introductory session covers essential skills and principles for creating visual media. Participants learn how to plan productions, develop storylines, and utilize cameras and lighting for effective storytelling.

Session Two: Participants engage in practical exercises within a studio setting, honing their skills with guidance from the instructor and a production assistant, while deepening their understanding of key concepts.

Session Three: Participants complete filming their visual stories and embark on the editing process, being introduced to essential post-production tools.

Session Four: Finalized visual stories are screened, allowing participants to gain and provide professional feedback on the work produced.

Registration Fees

The course fee is $1,475 USD (QAR 5,369.00) per participant, inclusive of lunch and hospitality services. Payment can be made directly at the NU-Q bookstore. For payment arrangements, participants are advised to contact amadou@northwestern.edu.

Refund Policy:

100% refund or postponement for cancellations notified 28 days before the course start date.
75% refund or postponement for cancellations notified 14 days before the course start date.
50% refund for cancellations made 7 days before the course start date.
25% refund for cancellations made 48 hours before the course start date.
No refund for cancellations less than 48 hours before the course start date or for no-shows.

Cancellations can be transferred to a future masterclass instead of receiving a refund. If fees differ for future courses, participants will either pay the difference or receive a refund for the excess amount.

A 15% discount is available for employees of Qatar Foundation and universities in Education City, as well as EC alumni. Attendance of at least 90% is required for participants to receive a certificate of completion.