Description: This workshop aims to introduce young individuals to essential digital skills needed in the job market, focusing on the applications of Artificial Intelligence (AI) and Digital Marketing. Participants will engage in hands-on exercises to familiarize themselves with tools that enhance creativity and efficiency, such as Canva, Grammarly, and AI-based content management solutions.
Learning Objectives:
- Understanding the current job market's requirements regarding digital skills.
- Exploring key trends such as Artificial Intelligence, Big Data, and Digital Marketing.
- Practicing AI tools for content creation and marketing campaigns.
- Strategizing on content management and developing a cohesive digital identity (brand identity).
Activities:
- Practical Use of AI Tools for Content Creation:
- Exercising the use of tools like ChatGPT and Jasper for writing texts and social media posts.
- Optimizing text with Grammarly.
- Digital Marketing Workshop: Campaign Creation:
- Designing a digital marketing strategy for a product or service.
- Utilizing AI tools for keyword suggestions, content, and audience targeting.
- Practicing advertisement creation using Meta Ads Manager or Google Ads.
- Graphic Creation with Canva:
- Creating professional graphics, such as posters, social media banners, and promotional posts.
- Leveraging Canva Pro features like Magic Resize and Brand Kit.
- Advanced AI Application for Data Analysis:
- Using tools like Google Analytics and Facebook Insights to assess campaign performance.
- AI-generated suggestions for improvements based on performance data analysis.