Meet MICHI, a matcha brand from Amsterdam founded by friends Mark and Filip, driven by a passion for wellness, culture, and unique flavors. Their journey to Japan unveiled the artistry of matcha, prompting them to bring the finest ceremonial-grade matcha to Amsterdam at When Nature Calls.
Each cup at MICHI symbolizes a fusion of tradition and innovation. Sourced from Japan, the matcha is ethically produced with a focus on sustainability, guaranteeing a rich and uplifting taste.
MICHI encourages everyone to incorporate purpose and positivity into their daily routine, regardless of their experience with matcha.
Welcome & Introduction
Understanding Matcha
Tools & Techniques
Hands-On Matcha Making
Tasting & Discussion
Wrap-Up
Matcha (抹茶) is a distinct type of green tea that originated in China and reached Japan in 1191. This tea is produced by cultivating the finest leaves under specific conditions and grinding them into a fine powder. Unlike other teas that are infused, matcha is mixed directly with water. The flavor profile of matcha features a savory-sweet, grassy, and refreshing taste, with some varieties exhibiting nutty, roasted, or floral hints. Top-notch matcha tends to have more of the savory 'umami' flavor characteristic of shade-grown green tea, with decreased bitterness. All of MICHI’s matcha is cultivated in Uji, renowned as the origin of matcha and celebrated as the Champagne of this prized tea.