This is a global initiative represented in Argentina by the Digital Interactivo consultancy and organized in Neuquén by CUATROCRUZ. Its aim is to establish local chapters to bring the latest trends and innovations from the digital industry.
The gathering provides an outstanding opportunity for all participants in terms of training and networking.
It targets agencies and consultancies; technology and innovation companies; media; creativity and advertising agencies; community managers; tourism and commerce sectors; startups and SMEs; government officials; marketing and communication leaders; journalists; entrepreneurs; executives; designers; organizations; and digital influencers.
The Social Media Day boasts over 60 editions in 12 cities, attracting more than 50,000 attendees and featuring over 350 speakers.
SCHEDULE
- Welcome by Adriana Bustamante and Martín Tardella
-"Monetizing Video in the Age of Artificial Intelligence: Challenges and New Business Models" - Sol Beldi – DigitalProserver
-"Connecting with Audiences: Landscape, Networks, and Effective Channels in Argentina" - Ignacio Dufour – Comscore
-"Reimagining the Community Manager: Key Insights for the Future of Marketing" - Matías Arevalo - Media.Monks
-"Automation Campaigns for Tourist Destinations" - Hernán Couste – AMTUR
-"The Impact of GenAI on Social Media and Digital Commerce" - Axel Entraigas – Accenture
-"The Value of a Simple Tool and How It Can Change Your Life" - Clelia Tardella – Influencer
- “Content Strategy or Content as Strategy in the Context of AI" - Elea Arias Larroudé - Hogarth Argentina
“New Channels in Digital Marketing: WhatsApp as an Automated Tool to Increase Sales” - Laura Barreto - Doppler
- More speakers and updates coming soon!
Links to previous editions held in Neuquén:
2018 FIRST EDITION
https://www.facebook.com/smdaynqn/videos/2123046524413322
2019 SECOND EDITION
https://www.instagram.com/p/B2sUQuNHcLS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
2022 THIRD EDITION
https://www.instagram.com/tv/CjTW4BGAGw9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
• Key topics to be shared during this edition include:
• Digital trends focusing on emerging technologies transforming how we interact and consume content in an increasingly dynamic digital environment.
• Artificial intelligence is revolutionizing sectors by automating processes and enhancing decision-making through algorithms that learn and predict behavior patterns.
• Social media remains a key platform for building community, connecting brands with audiences, and boosting product and service visibility.
• Understanding audiences is essential for creating relevant content that captures attention and fosters meaningful brand interaction.
• Branded content generates value for brands through authentic content that emotionally connects with consumers, avoiding an overtly promotional stance.
• Digital transformation involves adopting advanced technologies to optimize operations, improve customer experience, and increase competitiveness.
• Influencers amplify brand reach, offering authentic recommendations that influence their followers' purchasing decisions.
• Digital commerce is expanding rapidly, allowing brands to reach global audiences and provide more personalized and accessible shopping experiences.
• Digital marketing encompasses strategies that leverage online channels to effectively and measurably reach consumers, maximizing ROI.
• A well-designed digital strategy integrates technologies and online channels to meet business objectives, optimizing resources and results.
For more information or inquiries, you can reach us on Instagram @smdaynqn