Participate in a Startup Business Mentorship Session!
- This session is ideal for individuals contemplating launching a startup but unsure of the necessary steps to ensure its success.
- For those already progressing through their startup's prototype phase, this mentorship offers valuable insights into effective strategies for product positioning, sales, and marketing.
- If someone operates an existing startup and seeks guidance on stabilization, year-over-year growth, investment opportunities, and exit strategies, this session is also beneficial.
SESSION AGENDA:
1. ESTABLISHING A STARTUP:
- Essentially, no idea is too outdated to innovate; the market is always open to well-executed concepts.
- Learn how to bring a startup idea to fruition with minimal resources, including time and financial investment.
- Determine the feasibility of a startup idea and explore pathways to make it successful.
2. MARKET RESEARCH & ANALYSIS:
- Discover the significance of market research and learn strategies for conducting it effectively.
- Explore methods for crowdsourcing and how to obtain useful data for business enhancement.
- Identify target demographics to tailor approaches for reaching potential customers.
3. MINIMUM VIABLE PRODUCT (MVP):
- Understand what an MVP means for a startup and how to develop it at no cost.
- Learn about product validation in the market and acceptance considerations.
- Craft a viable business model, recognize early adopters, and leverage iterative strategies.
- Discover how to gain initial traction for a startup initiative.
4. PRODUCT AND POSITIONING:
- Utilize examples from the art world to grasp how proper placement can derive significant value.
- Assess the true worth of a startup's product by understanding customer willingness to pay.
- Decide if the business approach is appropriate for B2B, B2C, or both models.
- Learn effective methods for crafting a strong call to action.
5. GO-TO-MARKET STRATEGY:
- Understand the importance of early announcement strategies for products before they launch.
- Gain insights into achieving a first-mover advantage.
- Determine the suitability of freemium or gamification strategies for the startup.
- Analyze whether a soft launch or launch event is best for market penetration.
6. CUSTOMER ACQUISITION & RETENTION:
- Recognize that customers are essential to business survival and growth.
- Identify ideal customer profiles to focus resources effectively.
- Understand customer behavior and develop applicable strategies.
- Learn about customer lifetime value and related metrics for forecasting growth.
7. SALES & MARKETING STRATEGIES:
- Discover how to construct the most effective sales and marketing strategies.
- Learn the motivations behind customer purchases.
- Evaluate different sales and marketing methods to educate the market about the business.
8. INVESTMENT PREPARATION:
- Uncover reasons for challenges in securing funding from investors.
- Explore options for bootstrapping and crowdfunding initiatives.
- Learn about essential financial metrics such as burn rates and cash flow.
9. INVESTOR ANALYSIS:
- Become familiar with common investor inquiries to prepare effectively for discussions.
- Understand components of term sheets and their impact.
10. STARTUP ORGANIZATIONAL STRUCTURE:
- Realize the necessity of a well-defined organizational structure for implementation of business strategies.
11. COMMON STARTUP CHALLENGES:
- Identify reasons for business struggles and how to navigate them effectively.
- Learn strategies to address financial and operational issues.
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THIS MENTORSHIP SESSION WILL BE HELD ONLINE
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ABOUT THE MENTOR:
LAKSHMAN SINGH is a seasoned Startup/Business Mentor, Business Coach, and Fund Management Expert with over ten years of experience in the startup ecosystem, providing consultations and auditing services.
You can connect with Lakshman Singh:
LinkedIn: https://linkedin.com/in/iamlakshmansingh
Facebook: https://www.facebook.com/iamlakshmansingh
Email: Connect@LakshmanSingh.com
Website: https://www.lakshmansingh.com/
Blog: https://www.lakshmansingh.com/blog
Clientele: https://www.lakshmansingh.com/clientele
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This session focuses on various aspects of startup mentorship, providing the crucial knowledge needed to establish and grow a successful business venture.