👩💻 Workshop Program:
This is a beginner to intermediate level workshop.
Participants will explore the capabilities of LinkedIn, the premier professional social network of 2024, boasting 25 million users in France.
The atmosphere is ideal for discovering new professional clients, forming partnerships, and even attracting individual clients.
The workshop will reveal how to turn LinkedIn into a robust tool for professional development. Attendees will learn to optimize their profiles, engage strategically with their networks, and create content that showcases their expertise.
Participants will be empowered to transform LinkedIn into a genuine growth engine for their professional activities. Everyone is encouraged to take action!
✍ Workshop Content:
- Master the essentials of a strong LinkedIn presence.
- Craft engaging posts that capture attention and display expertise.
- Techniques for initiating conversations with potential leads.
- Fundamentals of B2B prospecting: how to identify and attract the right professional contacts.
👩🏻💼 Target Audience:
- Small business leaders, entrepreneurs, or project initiators
- Ranging from beginner to intermediate level
- Enthusiastic about learning and sharing in a friendly and supportive environment
⏰ Workshop Structure:
- 45 minutes of presentation and context setting
- 30 minutes of practical cases, real examples from the participants (including possibly your own), followed by a Q&A session to clarify future action plans.
A networking opportunity will also be available for participants after the workshop.
The goal of this workshop is to help participants gain perspective and make informed decisions for growing their professional activities through the web.