Berghs Morning Routine: Fejkkampanjer och viral marknadsföring

Info

Mikael Johansson, an innovator in the marketing field, has taken a unique approach by launching fake campaigns under the name of well-known brands without any prior connections in the communication industry.

These campaigns have resulted in official collaborations, features in national media, and millions of views on social media platforms.

Now operating his one-man agency, Swinton International GmbH, Mikael believes that all publicity can be beneficial and encourages companies to think outside the box in their marketing strategies.

Mikael will discuss:

Analysis of selected fake campaigns
The formula for viral content
Legal threats and angry businesses
Is all publicity good publicity, and should companies be bolder?
Unconventional ways to pitch campaigns
The fragility of ideas
The unpredictability of content algorithms
Combining creativity and marketing
The importance of building a personal audience

Featured Speaker:

Mikael Johansson, the founder of Swinton International GmbH.

Location:

Norra Djurgårdsstaden at Bobergsgatan 48 (entrance from the alley). It is important to arrive on time as doors will close at 08:30.
Coffee/tea and sandwiches will be served starting at 08:15.

Additional Information:

This seminar may be photographed for internal and external communication. The seminar will be conducted in Swedish.

Limited seating is available and admission is free.
This seminar will not be streamed online or recorded.

For inquiries or to cancel your reservation, please contact us.

WELCOME!