Startups Mentorship Program

Info

Join a Startup Business Mentorship Program!

This program is designed for individuals looking to start a new business but are unsure of the necessary steps to ensure its success.
It is also valuable for those who have moved beyond the idea stage and are now in the prototype phase, seeking effective strategies for product positioning, sales, and marketing.
Furthermore, it is beneficial for existing startup founders seeking ways to stabilize their business, achieve year-over-year growth, attract investments, and develop exit strategies.

PROGRAM AGENDA:

1. BUILDING A STARTUP BUSINESS:

Key reminder: For a startup business, no idea is ever too old to succeed in the market if executed well.
Learn how to turn your startup idea into a success story using minimal time, effort, and financial resources.
Discover whether your startup concept will succeed and explore strategies to enhance its viability.

2. MARKET RESEARCH & STATISTICS:

Comprehend the importance of market research and methods for conducting it effectively.
Utilize crowdsourcing to gather essential research results.
Identify your target demographic and strategize accordingly for your startup.

3. POC / MVP (MINIMUM VIABLE PRODUCT):

Understand what constitutes an MVP for your startup and learn how to create one at no cost.
Gain insights into defining your startup's product and its market acceptability.
Establish a comprehensive business model and identify early adopters and iterative methods.
Learn tactics for achieving initial traction in your venture.

4. PRODUCT & PRODUCT POSITIONING:

Understand that even a simple artwork can command high value in the right setting; apply a similar approach in positioning your startup's product.
Determine the true value of your product that customers would willingly pay for.
Evaluate if your startup should target B2B, B2C, or both markets and assess pricing strategies accordingly.
Learn the essentials of crafting an effective call to action (CTA).

5. GO TO MARKET (GTM) STRATEGY:

Establish a notion to inform potential customers about your offering prior to its launch.
Learn to attain a first-mover advantage for your startup.
Evaluate whether to implement freemium models or gamification strategies.
Determine whether to execute a soft launch or a launch event and strategize for market penetration.

6. CUSTOMER ACQUISITION AND RETENTION:

Remember that customers are the foundation of any business; without them, a startup does not exist.
Identify your ideal customers to optimize resources effectively.
Understand customer behavior modeling and its relevance to your strategies.
Learn how to predict and calculate customer lifetime value (CLV) to analyze recurring revenue streams.
Implement customer acquisition costs (CAC) in correlation with CLV for sustainable growth.

7. SALES & MARKETING STRATEGIES:

Master how to develop effective sales and marketing strategies to attract customers.
Discover what influences new customers' purchasing decisions.
Learn about the types of sales and marketing practices required to educate audiences about your startup.
Discover techniques to improve conversion rates.
Understand the significance of advertorials, growth hacking strategies, and public relations to achieve positive returns on investment.

8. INVESTMENT READINESS:

Identify the reasons behind difficulties in raising funds and understand investor perceptions.
Learn about various funding options including bootstrapping and crowdfunding.
Know the fundamentals of burn rates and cash flow for your startup.
Develop a compelling pitch deck and business plan to attract investors.

9. INVESTOR ANALYSIS:

Understanding investor inquiries is crucial for attracting funding for your startup.
Familiarize yourself with term sheets and their implications for your business.
Learn how traction is perceived by investors and the implications of customer numbers on fundraising.
Understand valuation processes and their importance for your startup.

10. ORGANIZATIONAL STRUCTURE:

A sound organizational structure is vital for effective strategy implementation.
Gain insights into the internal structures that impact business operations.
Learn how to create advocates for your startup.
Explore effective strategies for performing SWOT analysis for your startup.

11. COMMON STARTUP ISSUES:

Recognize signs of your startup's struggle despite best efforts and financial investment.
Understand recurring challenges within your startup and how to address them.
Learn how to tackle various operational and customer-related problems.
Explore strategies for customer acquisition and retention to ensure business continuity.
Gain insights into navigating crises in your startup.

----------------------------------------

This Startup Business Program will be delivered ONLINE

----------------------------------------

ABOUT THE MENTOR:

LAKSHMAN SINGH (Startup / Business Mentor, Business Coach & Auditor, Fund Management, Angel Investor)

With over a decade of extensive experience in the startup ecosystem, Lakshman assists founders and executives through consultations and audits. He also supports startups with investments and mentorship, leveraging his extensive network.

Connect on LinkedIn: https://linkedin.com/in/iamlakshmansingh

Connect on Facebook: https://www.facebook.com/iamlakshmansingh

Email: Connect@LakshmanSingh.com

Website: https://www.lakshmansingh.com/

Blog: https://www.lakshmansingh.com/blog

Clientele: https://www.lakshmansingh.com/clientele

----------------------------------------