In the evolving landscape of external markets, companies are reassessing their product offerings and business strategies. Marketers, under increasing pressure, are seeking innovative marketing approaches to survive and thrive in a competitive environment. The shift from traditional methods to new technologies and marketing frameworks will define the coming years, particularly in 2024 where marketers will encounter greater complexities and challenges while adapting to new market segments.
The transformation in marketing strategies includes moving from resource-driven tactics to those centered around technology. There is an emerging focus on strategic brand management that values collaboration and ecological propositions. As competition intensifies, marketers will need to refine their skill sets and understand the evolving consumer landscape to remain relevant.
Key Discussion Points:
- AI Capability: Embracing opportunities in small data with AI
- Brand Strength: The three drivers of brand performance in a new competitive landscape — quality, sales, and visibility
- Conversion Power: Balancing content and traffic; private vs. public domains
- Product Competitiveness: Pricing strategies, operations, competition analysis, and positioning
- Digital Intelligence: Exploring Martech, CDP, and AI advancements
- Eco-System Relationships: Products, channels, partnerships, and cross-industry collaborations
- Collaboration: The interplay between technology and processes
- Strategic Planning: Essential courses for CMOs in 2025
- IP Development: Engaging audiences through short videos, live broadcasts, and intellectual properties
- International Expansion: Key elements for successful overseas ventures
- Trade Shows: Innovative approaches to offline exhibitions
- KPI Setup: Establishing KPIs for 2025
- Data Security: Risk management and governance
- ESG Initiatives: Focusing on sustainability and responsible practices
- Career Development: Growth and self-improvement for B2B marketers
- Advertising Strategies: New media, SEO/SEM, and ROI optimization
Additional Topics:
- Collaborating with Generative AI for Future Marketing
- Improving Marketing ROI with AI Tools
- Integrating AI into Content Marketing Strategies
- Global Branding Strategies from Local Initiatives
- Cross-Departmental Collaboration for Win-Win Results
- Embedding ABM as a Core Competency in Organizations
- Prioritizing Marketing and Customer Focus in Digital Strategies
- Brand Awareness Growth and Business Transformation Strategies
- Effective Communication and Customer Acquisition through Social Media
- Performance Growth for B2B Companies via E-commerce Platforms
Contact Information:
Mac Tsu
Phone: +86(21)5631 3008
Email: macs@consignindex.com
About Us:
Since 2011, the organization has been hosting high-end B2B marketing events annually, featuring over 400 marketing leaders and attracting more than 1,000 marketers. The flagship event, the Annual B2B Marketing Chief Congress, takes place every January, highlighting key trends and best practices in B2B marketing, communication, branding, and PR. With over 8,000 subscribers, the event continues to grow.