Utveckla dina kreativa processer med generativ AI

Info

Welcome to a course on integrating generative AI into idea and strategy development! Throughout the course, participants will learn practical methods for utilizing AI to generate and refine ideas. By combining hands-on exercises and theoretical instruction, attendees will gain the tools and insights needed to leverage AI as an indispensable partner in their creative development work. This is an excellent opportunity to advance both personal skills and business practices using the latest AI technology.

Course Details:
Digital introduction: Monday, December 9th, from 10:00 AM to 11:30 AM
Course Day 1 (in-person): Wednesday, December 11th, from 9:00 AM to 4:00 PM (coffee and registration from 8:30 AM)
Course Day 2 (in-person): Thursday, December 12th, from 9:00 AM to 4:00 PM (coffee and registration from 8:30 AM)

Target Audience: The course is intended for professional creators/artists and requires participants to be employed by or represent a registered company based in Skåne.

Implementation:
The course is a collaboration with Berghs School of Communication and blends theory with case-based work. It utilizes concrete examples and solutions that can be directly applied to real-life challenges. To participate, attendees need to download ChatGPT 4 and MidJourney, and bring their own laptop. More information will be provided by the course leader prior to the start. The course is specifically designed for organizations with limited resources and broad missions.

Course Content:

Understanding the fundamentals of generative AI and its applications in creative processes and work life.
Hands-on work with ChatGPT for effectively managing creative tasks and developing the business.
Using AI for text, image, and video production, including prompting with ChatGPT for strategies, concepts, audience-targeted content, copywriting, translation, and language processing.
Creating GPTs and images with Midjourney.

The aim is to provide both a theoretical understanding of AI and practical tools and strategies that can be immediately implemented in participants' businesses.

Course Leader: Anders Larsson from Berghs School of Communication. When Anders is not working in digital marketing and generative AI, focusing on transforming ideas into effective communication, he is involved in film production, dance, and theater.

Price: Free - Limited spots available, so secure your place today!

Note: This course is funded through resources from the European Social Fund and is considered state aid to businesses. To participate, your organization must be a registered entity. This means that you will need to sign a de minimis aid declaration in advance, as well as a participant certificate afterward. Assistance will be provided if you are accepted into the course, but this requirement is non-negotiable. Your application becomes binding only after you confirm your place with a signed certificate.

This is part of a skills development project within the cultural and creative sector, Learn, Create, Engage, carried out in partnership with Media Evolution and Region Skåne. The project will deliver training on various topics, with different breadth and depth connected to the cultural and creative sector.