MeasureCamp originated in 2012 with a vision for a unique Digital Analytics conference, distinct from conventional formats, inspired by the BarCamp model.
This gathering is free to attend and occurs on Saturdays, ensuring that attendees are genuinely interested in participating. It promotes inclusivity, inviting everyone to contribute sessions, which may include presentations, discussions, workshops, or interactive activities.
While the atmosphere can appear chaotic, it fosters an environment where participants share ideas and learn from one another. The community thrives, evidenced by its expansion from 130 attendees at the inaugural MeasureCamp to events taking place in 24 cities worldwide by 2019, with more joining the initiative.